Seoul's Contents Industry at a glance
EASTER EGG
- E Early
- A Adopter
- S OSMU
- T Trendleader
- E Environment
- R Relationship
- E Empathy
- G Global Digital Platform
- G Genre Diversity
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Webtoons
the World's most wired nation 99.96%
Usage of derivative works (2022) 58.5%
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Video Contents
streaming service market turnover
2022 275.3 bn USD
2027 476.7 bn USD
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Movies
7th in the World
foreign citizens who experienced South Korean movies 67.7%
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Games
world's top 4 games market
Seoul's share in South Korea's game industry turnover 42.2%
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ntertainment
7th in the World
Seoul's share in South Korea's domestic music market 70.0%
Key trends - Global film industry eyes South Korean films that have widely resonating topics and portray the local culture
- Planning & producing various genres of video content (Drama, Variety/Reality series) based on unique storytelling
- Webtoon/Animation industry featuring portrait orientation and quickly paced plot creating synergy with other businesses with their unique intellectual properties (IP)
- Developing 'games' with originality, sophisticated graphics and high usability
- Discovering/developing human talents with unique characters and skills, and the nature of fans who actively participate in the culture make the South Korean 'entertainment industry competitive